• Ariane

Makeup forever x Pretty & Brash

A couple of weeks ago, we got the chance to visit the Makeup Forever showroom in Montreal and talk with one of their makeup artists about the newest products as well as their favourites of the season.


Founded in the 80’s by Dany Sanz, a painter and sculptor of training, Makeup Forever is a company that prides itself in being for everyone. Their slogan For Pros, For You, For Ever, truly represents what they stand for and the image that Sanz worked very hard to develop. A teacher at heart (and profession), Dany Sanz also opened the Makeup Forever Academy where she trained many students that went on to become renowned makeup artists and artistic directors for major companies. With a focus on creating products that each solve a professional makeup issue, Sanz has truly revolutionized the world of makeup.

The Makeup Forever showroom is a space for all industry people which carries both their regular line products along with their pro line in one big space. It is also equipped with multiple training rooms and conference rooms where makeup professionals can take part in workshops organized by the company.

The newest revolution from Makeup Forever is the Artist Face Color, a customizable palette with over 30 shades of bronzer, blush and highlights. By using the magnetic cases, it’s easy to create look specific palettes as well as having all of your favourites at hand. Perfect for professionals who often work with the same clients and need a specific colour palette or just for someone who wants a customized contour kit. Makeup Forever also paired up with influencers and well-known makeup artists to create pre-made palettes for those who need inspiration or want a ready to go purchase.


We also asked the makeup artist who was leading the visit to show us his favourite products in the showroom and he pulled out a couple of staples he thinks are essential to have in your makeup kit. The first one was the Water Blend foundation that is completely waterproof and sweatproof. Although the Water blend doesn’t offer full coverage, it’s perfect for a natural soft dewy look and can even be used as a primer under the full cover foundation to create the perfect look.

Another great product that he showed us is the Aqua XL colour paint, a highly pigmented cream that is versatile and can be used as an eyeshadow, a lip colour or even a blush. The Aqua XL colours can also be mixed in with the starlit powder, a shimmering loose powder that catches the light and brightens any look.


If you’re looking for a new eye shadow, a new contour palette or even a new foundation you should definitely head on over to the nearest sephora or check out makeupforever.ca.



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